The US tech giant commanded a 20.1 per cent market share ahead of Samsung’s 19.4 per cent, the IDC said.
Analysts from the closely watched market tracker said Apple’s rise was due to the success of premium devices such as the iPhone. They also pointed to an increasingly fragmented market for smartphones that run on the Android operating system, citing low-end Samsung rivals such as Transsion and Xiaomi as well as Honor and Google.
The success of Huawei’s well received offerings in China also had an effect on Samsung’s drop in sales, the IDC said.
The sales data came ahead of the latest release of Samsung models expected at an event in California on Wednesday.
According to IDC, global smartphone shipments declined 3.2 per cent to 1.17 billion units in 2023, though the group said the industry was recovering after a sluggish period. “Growth in the second half of the year has cemented the expected recovery for 2024,” the IDC said in a statement.